America's No. 1 pretzel. Classic pretzel taste. Since 1917 Rold Gold has prided itself on baking authentic, great tasting pretzels. We make our pretzels by taking simple, quality ingredients and baking them with old-world care, giving you the robust flavor and crispy texture you expect in a great pretzel. During the many years since we baked our first pretzel, Rold Gold, has won over pretzel eaters from coast to coast. We are proud to be America's No. 1 selling pretzel and look forward to continuing our tradition of baking your favorite pretzels. Try our classic-style pretzels for the perfect hold-me-over snack when you're really hungry. They're great when you're at work, on-the-go, or just want something to nibble on at home. No preservatives.